Bob Roth assisted in creating Cypress HomeCare Solutions with his family in 1994 and has been at the helm as Managing Partner since December 2003. With over 30 years of consumer products, health care and technology experience, Bob is considered an innovator of technologies used to enhance communication and effectively support customers and peers. Bob hosts a radio show called “Health Futures, Taking Stock in You.” This program airs every Friday from Noon to 1:00 pm on Money Radio 1510 AM, 99.3 FM. The talk show is about how to live a healthier, happier life with a focus on our aging adult community. He writes a monthly column called “Aging Today” for the Jewish News of Greater Phoenix and Lovin Life after 50 newspapers.
Bob’s background in consumer products marketing and his creative approach to marketing in home care have afforded him invitations to join the faculty and be an advisor to a number of national home care associations. In addition, Bob serves on the board of directors for two national home care trade associations, and serves locally on the board of directors for the Banner Alzheimer’s Institute, and for DUET Partners in Aging. For his commitment to compassionate care, Bob was a finalist for the 2015 Phoenix Business Journal’s prestigious Healthcare Heroes award.